Black Friday

Black Friday officially falls on November 29th, 2024. To help you prepare for the event, we've answered some of the most frequently asked questions.

How long does Black Friday last?

Once a one-day shopping frenzy, Black Friday has grown into a week-long event for most retailers. For example, some major retailers like BIG W, Myer, and David Jones, will run key starting days before Black Friday and continue through to Cyber Monday. The official start date for black Friday sales is determined by the individual retailer, but generally keep, and eye out for sales commencing 22nd onwards.

When is Black Friday this year?

In 2024, Black Friday lands on November 29th, with Cyber Monday following on December 2nd. Many retailers begin offering discounts earlier, and some extend deals past Cyber Monday, so shoppers may have an extended opportunity to grab bargains.

How popular is Black Friday in Australia?

Very popular. Recent research from Future Publishing Australia shows Black Friday has become the country’s leading sales event, overtaking Boxing Day. An impressive 50% of Australians plan to shop during the Black Friday and Cyber Monday period, while only 32% intend to shop on Boxing Day.

When’s the best time to shop in stores on Black Friday?

If you are looking for an in-store experience, the busiest time to shop on Black Friday is between 2 p.m. and 4 p.m. If you want to avoid the crowds, consider shopping early in the day. Google’s data suggests foot traffic in retail stores is typically at its lowest around 5 a.m.

What discounts can you expect on Black Friday?

Discounts on Black Friday generally range from 20-25%, but some can be as high as 70-80%. These steep discounts entice shoppers, who often spend more to capitalise on the sales.

Do Australians participate in Black Friday?

Yes! Black Friday is now one of the biggest shopping events in Australia, kicking off the Christmas shopping season. Popular retailers like Myer, The Iconic, Amazon, and David Jones start their discounts on Black Friday, with more reductions typically coming on Boxing Day.

Why is it called Black Friday?

Contrary to popular belief, the name "Black Friday" isn't tied to businesses being profitable, or "in the black." Historically, black has often been linked to days of financial turmoil, but the term took on new meaning in the 1960s to refer to the surge in sales following Thanksgiving.

Why not call it "Red Friday"?

The term "Black Friday" emerged because it marks the day when retailers go from "in the red" (operating at a loss) to "in the black" (profitable), thanks to the post-Thanksgiving shopping boom. This concept gained widespread popularity in the 1960s